Vega is a research project by Region H Psykiatri, targeting young adults undergoing antipsychotic treatment, exploring whether a shared exercise community can improve both mental and physical health. I helped develop the recruitment campaign — including art direction, film, posters, flyers, and website, with the goal of making participation feel aspirational rather than clinical. Rather than positioning Vega as something for "the sick," the campaign needed to feel young, bold, and aspirational: a community people would want to be part of.